Kefi Restaurant

Kefi is a Mediterranean-inspired restaurant that celebrates joy, enthusiasm, and a passion for life. This project aimed to craft a brand identity that embodies Kefi’s vibrant energy while reflecting its commitment to local, organic produce. The challenge was to create a modern yet authentic design that captures the simplicity, honesty, and excitement inherent in the Kefi dining experience.

The Kefi brand identity is defined by organic lines and clean minimalist structures, conveying a sense of freshness and purity. A custom hand-drawn logo serves as the centrepiece, radiating authenticity and warmth. Fine details and subtle illustrations highlight the simplicity of Kefi’s culinary offerings while connecting to the Mediterranean spirit of joy and connection. The resulting brand is vibrant yet grounded, perfectly aligning the restaurant’s values and atmosphere.

Service

Art Direction, Branding, Web Exploration, Digital & Print Design.

Industry

Hospitality.

Year

2023