Ruth & Rubies

Ruth & Rubies is a handmade jewellery brand reimagined to reflect modern elegance with a playful twist. This rebrand embraced Ruth’s vision while celebrating her birthstone and favourite colour, ruby red. The goal was to create a sophisticated identity that feels both personal and timeless, showcasing the vibrant personality behind the brand.

The rebrand balances playfulness and elegance through intertwined logo elements, refined typography, and a curated colour palette centred around ruby red and orange. These tones bring warmth and vibrancy, embodying Ruth’s personality while maintaining a sense of sophistication. The cohesive logo suite and design elements extend seamlessly across brand assets, ensuring Ruth & Rubies captures the essence of individuality and modernity in every detail.