Yoga Inlight

Yoga Inlight is a serene beachside yoga studio offering stunning ocean views and a practice grounded in warmth, presence, and enlightenment. This passion project focused on a rebrand that would infuse vibrancy into their identity, reflecting the studio's coastal location and its core values of light and openness. The aim was to create a visual identity that embodied these qualities, seamlessly tying the concept of "inlight" to their tranquil, oceanfront setting.

At the heart of the rebrand is the custom 'Sunwave' icon, a fusion of sun and wave that symbolises both light and the studio's coastal environment. This emblem captures the energy of warmth, vulnerability, and enlightenment central to the Yoga Inlight experience. A palette of sunlit tones and soft gradients enhance the sense of vibrancy and calm, while clean approachable typography adds a modern touch.

The result is a brand identity that radiates light and energy, creating a welcoming and uplifting experience for the Yoga Inlight community. From digital assets to in-studio signage, the new design aligns with the studio's mission to foster connection, presence, and growth in every practice.